[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hejrov.cz\/specifikujte-vase-pozadavky\/#Article","mainEntityOfPage":"https:\/\/www.hejrov.cz\/specifikujte-vase-pozadavky\/","headline":"Specifikujte va\u0161e po\u017eadavky","name":"Specifikujte va\u0161e po\u017eadavky","description":"Spousta klient\u016f si \u017e\u00e1d\u00e1 skv\u011bl\u00fd obsah, ke kter\u00e9mu maj\u00ed ale spoustu v\u00fdhrad. Mo\u017en\u00e1 ale nen\u00ed chyba na stran\u011b copywritera, kter\u00fd jej tvo\u0159\u00ed, ale sp\u00ed\u0161e na stran\u011b toho, kdo zak\u00e1zku zad\u00e1v\u00e1, proto\u017ee mo\u017en\u00e1 nezadal v\u0161echny podstatn\u00e9 informace. N\u011bkdy je to chyba v syst\u00e9mu \u010di opomenut\u00ed, mnohdy je to ale nedostate\u010dn\u00e1 p\u0159\u00edprava...","datePublished":"2019-11-09","dateModified":"2019-11-09","author":{"@type":"Person","@id":"https:\/\/www.hejrov.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.hejrov.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hejrov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/img_a377014_w4359_t1588750167.jpg","url":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/img_a377014_w4359_t1588750167.jpg","height":0,"width":0},"url":"https:\/\/www.hejrov.cz\/specifikujte-vase-pozadavky\/","about":["Pen\u00edze"],"wordCount":397,"articleBody":" Spousta klient\u016f si \u017e\u00e1d\u00e1 skv\u011bl\u00fd obsah, ke kter\u00e9mu maj\u00ed ale spoustu v\u00fdhrad. Mo\u017en\u00e1 ale nen\u00ed chyba na stran\u011b copywritera, kter\u00fd jej tvo\u0159\u00ed, ale sp\u00ed\u0161e na stran\u011b toho, kdo zak\u00e1zku zad\u00e1v\u00e1, proto\u017ee mo\u017en\u00e1 nezadal v\u0161echny podstatn\u00e9 informace. N\u011bkdy je to chyba v syst\u00e9mu \u010di opomenut\u00ed, mnohdy je to ale nedostate\u010dn\u00e1 p\u0159\u00edprava v\u0161ech podklad\u016f, kter\u00fd pro copywriting pisatel pot\u0159ebuje. Proto je nutn\u00e9, abyste p\u0159i zad\u00e1v\u00e1n\u00ed zak\u00e1zky uvedli v\u0161echny pot\u0159ebn\u00e9 informace tak, \u017ee tvorba obsahu bude \u00fasp\u011b\u0161n\u00e1 a nebude t\u0159eba ji opravovat. Co tedy ud\u011blat proto, aby byla na prvn\u00ed dobrou \u00fasp\u011b\u0161n\u011b vytvo\u0159ena?  Napi\u0161te v\u0161echny informace o webov\u00e9 str\u00e1nce, na kter\u00e9 obsah bude zve\u0159ejn\u011bn. Tady pat\u0159\u00ed informace o \u00fa\u010delu str\u00e1nky, popis str\u00e1nky, co se na str\u00e1nce d\u011bl\u00e1 a pro\u010d je tam vlastn\u011b t\u0159eba um\u00edstit takov\u00fd text, kter\u00fd jste si vy\u017e\u00e1dali. Je taky fajn sezn\u00e1mit copywritera s charakterem podnik\u00e1n\u00ed a taky s n\u011bjak\u00fdm hodnotov\u00fdm \u017eeb\u0159\u00ed\u010dkem, aby v\u011bd\u011bl, v jak\u00e9m duchu m\u00e1 text ps\u00e1t. V\u0161echny speci\u00e1ln\u00ed po\u017eadavky mus\u00ed b\u00fdt zm\u00edn\u011bny. Copywriter je nedok\u00e1\u017ee odhadnout na d\u00e1lku pomoc\u00ed v\u011b\u0161tkyn\u011b ani pomoc\u00ed n\u011bjak\u00e9ho odz\u00edr\u00e1n\u00ed z kl\u00e1vesnice. V\u0161echno, co chcete, aby v textu bylo, napi\u0161te srozumitelnou formou do zak\u00e1zky. Pokud tak neu\u010din\u00edte, zaru\u010den\u011b tam nebude to, v co douf\u00e1te. N\u00e1roky na kvalitu a formu pr\u00e1ce popi\u0161te co mo\u017en\u00e1 nejsrozumiteln\u011bji a nejjasn\u011bji. M\u016f\u017eete v\u00e1m to b\u00fdt jedno, m\u016f\u017eete ale taky cht\u00edt pr\u00e1ci na \u00farovni Nobelovy ceny \u2013 je t\u0159eba to v\u0161echno popsat.  V\u017edycky je taky dobr\u00e9 m\u00edt na pam\u011bti, \u017ee jak\u00e1koliv forma sd\u011blov\u00e1n\u00ed informac\u00ed je a priori nedokonal\u00e1 \u2013 to znamen\u00e1, \u017ee nikdy \u00fapln\u011b nesd\u011bl\u00edte v\u0161echno, co chcete. Proto je nutn\u00e9 popisovat a kl\u00e1st si po\u017eadavky jasn\u011b, stru\u010dn\u011b a tak, aby to pochopila co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed skupina lid\u00ed. Pokud zvl\u00e1dnete tento jednoduch\u00fd krok, tak m\u00e1te p\u016fl bitvy vyhr\u00e1no. Ba co v\u00edc, je\u0161t\u011b budete schopni z\u00edskat skv\u011bl\u00fd obsah na str\u00e1nku.                                                                                                                                                                                                                                                                                                                                                                                         2.5\/5 - (2 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Specifikujte va\u0161e po\u017eadavky","item":"https:\/\/www.hejrov.cz\/specifikujte-vase-pozadavky\/#breadcrumbitem"}]}]