[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hejrov.cz\/proc-maji-prakticky-vsechny-firmy-vlastni-web\/#Article","mainEntityOfPage":"https:\/\/www.hejrov.cz\/proc-maji-prakticky-vsechny-firmy-vlastni-web\/","headline":"Pro\u010d maj\u00ed prakticky v\u0161echny firmy vlastn\u00ed web","name":"Pro\u010d maj\u00ed prakticky v\u0161echny firmy vlastn\u00ed web","description":"To, \u017ee maj\u00ed prakticky v\u0161echny firmy vlastn\u00ed internetov\u00e9 str\u00e1nky, se stalo n\u011b\u010d\u00edm naprosto norm\u00e1ln\u00edm. Jen m\u00e1lokdo se v\u0161ak zamysl\u00ed nad t\u00edm, pro\u010d se jim to v\u016fbec vyplat\u00ed. P\u0159eci jen, jsou to n\u00e1klady nav\u00edc, a\u0165 u\u017e na provoz serveru samotn\u00fd, tak i na design\u00e9ry \u010di webmastery, kte\u0159\u00ed web spravuj\u00ed. A jedin\u00fd...","datePublished":"2023-07-28","dateModified":"2024-05-30","author":{"@type":"Person","@id":"https:\/\/www.hejrov.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.hejrov.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hejrov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/firma8_10_10_10_3.jpg","url":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/firma8_10_10_10_3.jpg","height":0,"width":0},"url":"https:\/\/www.hejrov.cz\/proc-maji-prakticky-vsechny-firmy-vlastni-web\/","about":["Web"],"wordCount":420,"articleBody":"To, \u017ee maj\u00ed prakticky v\u0161echny firmy vlastn\u00ed internetov\u00e9 str\u00e1nky, se stalo n\u011b\u010d\u00edm naprosto norm\u00e1ln\u00edm. Jen m\u00e1lokdo se v\u0161ak zamysl\u00ed nad t\u00edm, pro\u010d se jim to v\u016fbec vyplat\u00ed. P\u0159eci jen, jsou to n\u00e1klady nav\u00edc, a\u0165 u\u017e na provoz serveru samotn\u00fd, tak i na design\u00e9ry \u010di webmastery, kte\u0159\u00ed web spravuj\u00ed. A jedin\u00fd zp\u016fsob, jak by se to mohlo vyplatit, je ten, \u017ee by jim provoz webov\u00e9 str\u00e1nky zv\u00fd\u0161il prodej.\u00a0Jist\u011b, ne v\u0161echny firmy vlastn\u00ed web maj\u00ed. P\u0159edev\u0161\u00edm mal\u00ed podnikatel\u00e9 se leckdy spokoj\u00ed s\u00a0t\u00edm, \u017ee jsou uvedeni v\u00a0seznamu firem na Googlu, p\u0159\u00edpadn\u011b na Seznamu, a lid\u00e9 si je tak mohou naj\u00edt. P\u0159esto nen\u00ed pochyb, \u017ee vlastn\u00ed web m\u00e1 zna\u010dn\u00e9 v\u00fdhody.\u00a0\u00a0V\u00a0prvn\u00ed \u0159ad\u011b s\u00a0jeho pomoc\u00ed m\u016f\u017eete z\u00e1kazn\u00edka podrobn\u011b sezn\u00e1mit se svou nab\u00eddkou, uk\u00e1zat mu aktu\u00e1ln\u00ed akce a slevy, p\u0159\u00edpadn\u011b mu sv\u00e9 zbo\u017e\u00ed rovnou p\u0159es internet prodat. A vzhledem k\u00a0tomu, jak moc si lid\u00e9 cen\u00ed pohodl\u00ed, je celkem jasn\u00e9, \u017ee tyto mo\u017enosti budou zhusta vyu\u017e\u00edvat. To je ostatn\u011b tak\u00e9 d\u016fvod, pro\u010d n\u011bkter\u00e9 firmy dokonce sv\u00e9 kamenn\u00e9 pobo\u010dky zav\u0159ely a nyn\u00ed provozuj\u00ed obchod p\u0159\u00edmo p\u0159es internet.\u00a0To ov\u0161em nejsou v\u0161echny v\u00fdhody, kter\u00e9 vlastn\u00ed internetov\u00e1 str\u00e1nka m\u00e1. Lze ji toti\u017e tak\u00e9 vyu\u017eit k\u00a0pom\u011brn\u011b \u00fa\u010dinn\u00e9 propagaci, a je pravdou, \u017ee v\u00a0marketingu se s\u00a0n\u00ed pom\u011brn\u011b \u010dasto po\u010d\u00edt\u00e1. Vzhledem k\u00a0tomu, \u017ee ji m\u016f\u017eete v\u00a0mez\u00edch z\u00e1kona vytvo\u0159it p\u0159esn\u011b podle sv\u00fdch p\u0159edstav, nic v\u00e1m nebr\u00e1n\u00ed, aby va\u0161i firmu z\u00e1rove\u0148 podpo\u0159ila. Typick\u00fdm p\u0159\u00edkladem je uve\u0159ej\u0148ov\u00e1n\u00ed pozitivn\u00edch recenz\u00ed na hlavn\u00ed str\u00e1nce, kter\u00e9 maj\u00ed vyvolat dojem d\u016fv\u011bryhodnosti.\u00a0\u00a0Samoz\u0159ejm\u011b je jasn\u00e9, \u017ee to nebude fungovat v\u017edy. Zde velmi z\u00e1le\u017e\u00ed na tom, na jakou c\u00edlovou skupinu je na\u0161e firma zam\u011b\u0159ena. P\u0159edev\u0161\u00edm ti star\u0161\u00ed toti\u017e nemaj\u00ed p\u0159\u00edli\u0161 znalost\u00ed a zku\u0161enost\u00ed pr\u00e1ce s\u00a0internetem, a mnohdy si rad\u011bji zajdou do kamenn\u00e9 prodejny. Mlad\u0161\u00ed ro\u010dn\u00edky to pak maj\u00ed obvykle naopak. Ani jeden zp\u016fsob nen\u00ed samoz\u0159ejm\u011b \u0161patn\u00fd, je v\u0161ak dobr\u00e9 v\u011bd\u011bt, jak na tom na\u0161e c\u00edlov\u00e1 skupina je, a svou obchodn\u00ed strategii i webovou str\u00e1nku tomu p\u0159izp\u016fsobit. Tak se n\u00e1\u0161 zisk je\u0161t\u011b zv\u00fd\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d maj\u00ed prakticky v\u0161echny firmy vlastn\u00ed web","item":"https:\/\/www.hejrov.cz\/proc-maji-prakticky-vsechny-firmy-vlastni-web\/#breadcrumbitem"}]}]