[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hejrov.cz\/nechte-sve-stranky-optimalizovat\/#Article","mainEntityOfPage":"https:\/\/www.hejrov.cz\/nechte-sve-stranky-optimalizovat\/","headline":"Nechte sv\u00e9 str\u00e1nky optimalizovat","name":"Nechte sv\u00e9 str\u00e1nky optimalizovat","description":"Pokud m\u00e1 n\u011bkdo internetovou str\u00e1nku, na kterou mu pomalu nikdo nebo mo\u017en\u00e1 tak\u00e9 v\u016fbec nikdo nezav\u00edt\u00e1, je na tom \u00fapln\u011b stejn\u011b, jako kdyby tuto nem\u011bl. Je toti\u017e vlastn\u00edkem pouze \u010dehosi, co zab\u00edr\u00e1 na internetu m\u00edsto a co nepln\u00ed pra\u017e\u00e1dn\u00fd \u00fa\u010del. Co\u017e by se u internetov\u00fdch str\u00e1nek pochopiteln\u011b st\u00e1vat nem\u011blo, jen\u017ee...","datePublished":"2019-12-01","dateModified":"2019-12-01","author":{"@type":"Person","@id":"https:\/\/www.hejrov.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.hejrov.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hejrov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/img_a360290_w3564_t1574095279.jpg","url":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/img_a360290_w3564_t1574095279.jpg","height":0,"width":0},"url":"https:\/\/www.hejrov.cz\/nechte-sve-stranky-optimalizovat\/","about":["Podnik\u00e1n\u00ed"],"wordCount":440,"articleBody":"  Pokud m\u00e1 n\u011bkdo internetovou str\u00e1nku, na kterou mu pomalu nikdo nebo mo\u017en\u00e1 tak\u00e9 v\u016fbec nikdo nezav\u00edt\u00e1, je na tom \u00fapln\u011b stejn\u011b, jako kdyby tuto nem\u011bl. Je toti\u017e vlastn\u00edkem pouze \u010dehosi, co zab\u00edr\u00e1 na internetu m\u00edsto a co nepln\u00ed pra\u017e\u00e1dn\u00fd \u00fa\u010del. Co\u017e by se u internetov\u00fdch str\u00e1nek pochopiteln\u011b st\u00e1vat nem\u011blo, jen\u017ee je to a\u017e p\u0159\u00edli\u0161 \u010dasto realitou. A co se s t\u00edm d\u00e1 d\u011blat? Co u\u010dinit, aby se takov\u00e1 str\u00e1nka stala nav\u0161t\u011bvovanou, a to pokud mo\u017eno co nejhojn\u011bji? S\u00e1m jej\u00ed majitel toho zpravidla moc nezm\u016f\u017ee. M\u016f\u017ee d\u00e1t ur\u010dit\u00e9mu okruhu lid\u00ed tip na to, aby si pr\u00e1v\u011b tuto str\u00e1nku otev\u0159eli, jen\u017ee t\u00edm se rozhodn\u011b jeho sl\u00e1va a to, co je na on\u00e9 str\u00e1nce publikov\u00e1no, neroz\u0161\u00ed\u0159\u00ed, p\u016fjde vlastn\u011b jen o sv\u00fdm zp\u016fsobem obdobu e-mailu, kter\u00e1 se mu pochopiteln\u011b prodra\u017e\u00ed, proto\u017ee takov\u00e1 webov\u00e1 str\u00e1nka neb\u00fdv\u00e1 zadarmo. Efektivn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed? Tak\u00e9 existuje. Naz\u00fdv\u00e1 se seoa jde o optimalizaci neboli p\u0159izp\u016fsoben\u00ed takov\u00e9 internetov\u00e9 str\u00e1nky pot\u0159eb\u00e1m internetov\u00fdch vyhledava\u010d\u016f. Tedy toho, co rozhoduje o sledovanosti materi\u00e1l\u016f, je\u017e se na internetu vyskytuj\u00ed. Takov\u00e9 vyhledava\u010de jsou dnes toti\u017e pou\u017e\u00edv\u00e1ny prakticky univerz\u00e1ln\u011b. Kdekdo na sv\u011bt\u011b do nich zapisuje kl\u00ed\u010dov\u00e1 slova, po nich\u017e se p\u00edd\u00ed, a vyhledava\u010de mu v m\u017eiku nab\u00edzej\u00ed relevantn\u00ed odkazy. Spousty relevantn\u00edch odkaz\u016f v ur\u010dit\u00e9m po\u0159ad\u00ed. A u\u017eivatel\u00e9 pak vesm\u011bs otev\u0159ou jenom prvn\u00edch p\u00e1r nab\u00edzej\u00edc\u00edch se odkaz\u016f, zat\u00edmco ty na vzd\u00e1len\u011bj\u0161\u00edch pozic\u00edch z\u016fst\u00e1vaj\u00ed nepov\u0161imnuty. A je to optimalizace, kter\u00e1 zajist\u00ed pr\u00e1v\u011b t\u00e9 kter\u00e9 str\u00e1nce jej\u00ed posun z \u201anevoliteln\u00e9ho m\u00edsta\u2018 na n\u011bkterou z p\u0159edn\u00edch pozic, kde se tato shled\u00e1 se z\u00e1jmem publika. U\u010din\u00ed se tak s pomoc\u00ed kontroly webu a odstran\u011bn\u00ed jeho p\u0159\u00edpadn\u00fdch chyb, vyhled\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, tvorby zp\u011btn\u00fdch odkaz\u016f na jin\u00fdch webech, p\u0159iv\u00e1d\u011bj\u00edc\u00edch sem \u010dten\u00e1\u0159e odjinud, psan\u00ed zaj\u00edmav\u00fdch text\u016f, kter\u00e9 udr\u017e\u00ed z\u00e1jem c\u00edlov\u00e9 skupiny lid\u00ed, a efektivn\u00ed propagace. Chce to v\u011bd\u011bt, jak na to, co\u017e odborn\u00edci v\u011bd\u00ed, a takov\u00e1 optimalizovan\u00e1 str\u00e1nka se zanedlouho za\u010dne posouvat sm\u011brem k internetov\u00e9mu v\u00fdslun\u00ed. Tam, kde ji nikdo nep\u0159ehl\u00e9dne. Co\u017e je pr\u00e1v\u011b to, \u010deho je nejv\u00edce zapot\u0159eb\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          1\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nechte sv\u00e9 str\u00e1nky optimalizovat","item":"https:\/\/www.hejrov.cz\/nechte-sve-stranky-optimalizovat\/#breadcrumbitem"}]}]