[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hejrov.cz\/co-je-to-copywriting\/#Article","mainEntityOfPage":"https:\/\/www.hejrov.cz\/co-je-to-copywriting\/","headline":"Co je to copywriting?","name":"Co je to copywriting?","description":"Jedn\u00e1 se o tvorbu marketingov\u00fdch a reklamn\u00edch text\u016f. Z\u00e1m\u011brem t\u011bchto text\u016f je podpora prodeje v\u00fdrobk\u016f a slu\u017eeb. Ten, kdo p\u00ed\u0161e dan\u00e9 texty je naz\u00fdv\u00e1n coby copywriter. Dan\u00e9 ozna\u010den\u00ed vzniklo prost\u0159ednictv\u00edm dvou slov. Prvn\u00edm je slovo copy, v tomto v\u00fdznamu reklamn\u00ed sd\u011blen\u00ed a ze slova writer, tj. autor. Copywriter p\u00ed\u0161e reklamn\u00ed...","datePublished":"2018-09-08","dateModified":"2018-09-08","author":{"@type":"Person","@id":"https:\/\/www.hejrov.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.hejrov.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/087c2e57f451bc02fa8017914855d7c40cf6c7d5dc1637b868e007adc26322d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hejrov.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/img_a326055_w1765_t1538221559.jpg","url":"https:\/\/www.hejrov.cz\/wp-content\/uploads\/img_a326055_w1765_t1538221559.jpg","height":0,"width":0},"url":"https:\/\/www.hejrov.cz\/co-je-to-copywriting\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":486,"articleBody":" Jedn\u00e1 se o tvorbu marketingov\u00fdch a reklamn\u00edch text\u016f. Z\u00e1m\u011brem t\u011bchto text\u016f je podpora prodeje v\u00fdrobk\u016f a slu\u017eeb. Ten, kdo p\u00ed\u0161e dan\u00e9 texty je naz\u00fdv\u00e1n coby copywriter. Dan\u00e9 ozna\u010den\u00ed vzniklo prost\u0159ednictv\u00edm dvou slov. Prvn\u00edm je slovo copy, v tomto v\u00fdznamu reklamn\u00ed sd\u011blen\u00ed a ze slova writer, tj. autor.  Copywriter p\u00ed\u0161e reklamn\u00ed texty, texty na webov\u00e9 str\u00e1nky, tiskov\u00e9 zpr\u00e1vy, PR \u010dl\u00e1nky, \u010dl\u00e1nky a texty do katalog\u016f apod. Copywrite\u0159i nach\u00e1zej\u00ed uplatn\u011bn\u00ed p\u0159ev\u00e1\u017en\u011b jako kreativn\u00ed osoby v reklamn\u00edch agentur\u00e1ch, web design\u00e9rsk\u00fdch spole\u010dnostech apod. \u010c\u00edm d\u00e1l \u010dast\u011bji tak\u00e9 pracuj\u00ed extern\u011b a maj\u00ed psan\u00ed jako svou profesi, tj. \u017eivnost a podnikaj\u00ed na z\u00e1klad\u011b \u017eivnostensk\u00e9ho opr\u00e1vn\u011bn\u00ed.Z\u00e1sady pro psan\u00ed Samoz\u0159ejm\u011b ka\u017ed\u00e9 sd\u011blen\u00ed m\u00e1 sv\u00e1 specifika a jist\u00e1 pravidla pro psan\u00ed text\u016f a reklamy. Obecn\u011b je lze shrnout do n\u011bkolika podstatn\u00fdch bod\u016f, kter\u00e1 plat\u00ed pro jak\u00fdkoliv text \u010di \u010dl\u00e1nek. Jedn\u00e1 se o stylistickou i gramatickou korektnost, unik\u00e1tnost obsahu a p\u0159\u00ednos pro \u010dten\u00e1\u0159e. Podstatn\u00fd vliv m\u00e1 i samotn\u00fd obsah, kter\u00fd mus\u00ed b\u00fdt zdrojem d\u016fle\u017eit\u00fdch informac\u00ed, d\u00e1le se jedn\u00e1 o d\u016fv\u011bryhodnost v r\u00e1mci textu, \u010dl\u00e1nku. Nem\u011bl by \u010dl\u00e1nek postr\u00e1dat pozitivn\u00ed n\u00e1dech, p\u0159esv\u011bd\u010divost a p\u0159edev\u0161\u00edm zaujmout svou \u010dtivost\u00ed. A to nen\u00ed zdaleka v\u0161e. Schopn\u00fd copywriter nejen mus\u00ed um\u011bt ps\u00e1t a dr\u017eet se v\u00fd\u0161e uveden\u00fdch z\u00e1sad, ale tak\u00e9 je pot\u0159ebn\u00e9, aby v\u011bd\u011bl, jak se lid\u00e9 chovaj\u00ed na internetu. Z\u00e1rove\u0148 mus\u00ed b\u00fdt i dobr\u00fd psycholog a um\u011bt se vc\u00edtit do pot\u0159eby klienta. Podstatn\u00fd vliv m\u00e1 i n\u00e1le\u017eit\u00e9 form\u00e1tov\u00e1n\u00ed a celkov\u00e1 struktura textu. Spr\u00e1vn\u011b pou\u017e\u00edt kl\u00ed\u010dov\u00e1 slova, orientovat se ve sv\u011bt\u011b marketingu, disponovat kreativn\u00edm my\u0161len\u00edm a m\u00edt p\u0159im\u011b\u0159en\u00fd obecn\u00fd p\u0159ehled.Laik versus kvalitn\u00ed copywriter Jak se bude li\u0161it obsah webu, kter\u00fd si nap\u00ed\u0161ete sami od textu, kter\u00fd pro v\u00e1s nap\u00ed\u0161e copywriter? Sice vy m\u016f\u017eete detailn\u011b a v\u00fdsti\u017en\u011b popsat dan\u00fd produkt \u010di nab\u00edzenou slu\u017ebu. Nicm\u00e9n\u011b copywriter se doslova vc\u00edt\u00ed do dan\u00e9ho z\u00e1kazn\u00edka, tj. co pot\u0159ebuje, jak\u00fd m\u00e1 probl\u00e9m, s \u010d\u00edm pot\u0159ebuje pomoci, poradit apod. Cel\u00fd text je stylizov\u00e1n tak, aby co nejp\u0159esn\u011bji a nejv\u00edce odpov\u011bd\u011bl klientovy na mo\u017en\u00e9 ot\u00e1zky. Copywriting pln\u00ed podstatn\u00fd v\u00fdznam. V tomto sm\u011bru je adekv\u00e1tn\u00edm \u0159e\u0161en\u00edm p\u0159enechat tvorbu obsahu webu \u010di reklamn\u00edho sd\u011blen\u00ed kompetentn\u00ed osob\u011b. V r\u00e1mci nab\u00eddky si lze zvolit copywriting prost\u0159ednictv\u00edm psan\u00ed text\u016f pro web \u010di reklamn\u00ed texty, tj. PR \u010dl\u00e1nky.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to copywriting?","item":"https:\/\/www.hejrov.cz\/co-je-to-copywriting\/#breadcrumbitem"}]}]